Optimizing business processes using interwebs technology
I suggested to Soffia, one of the organisers that I could cover recent projects focusing on Product Information Management and Enterprise 2.0 stuff. In our Instant Messenger chat I cobbled together a temporary title that somehow ended up in the schedule and now I like it so much that I have decided to keep it.
Fortunately the geek rating will be quite high at this conference so I hope I won't have to go explain the interwebs as I did for my fiancé. She still doesn't get the joke.